Answer 11 questions about your current online presence. We'll score you across Google, AI search, and local visibility — and show you exactly what's costing you closings right now.
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11 questions across 4 categories · Scored out of 100 · Built for MLOs & agents
Google Business Profile0 of 11
📍 Section 1 of 4
Google Business Profile
Your GBP is the single highest-ROI asset in local search. Most MLOs leave it completely untouched.
Is your Google Business Profile fully claimed and verified with accurate name, address, phone, and website?
Unverified or inaccurate GBPs are effectively invisible in local pack results and AI recommendations.
Worth up to 8 pts
Do you have 20+ Google reviews with an average rating of 4.5 stars or higher?
Review count and velocity are the #1 signal Google uses to rank local professionals. AI platforms pull this data too.
Worth up to 10 pts
Have you posted at least once to your Google Business Profile in the last 30 days?
Google's algorithm rewards active profiles. Inactive GBPs are deprioritized in local results within 90 days.
Worth up to 6 pts
Does your GBP list your specific loan products, services, and local market areas?
Keyword-rich service descriptions are what match your profile to specific buyer searches — and AI training data.
Worth up to 6 pts
🤖 Section 2 of 4
AI & Answer Engine Visibility
ChatGPT, Perplexity, and Google's AI Overview are where buyers now go first. 99% of MLOs have zero presence here.
If a buyer asks ChatGPT or Perplexity "who's the best loan officer in [your city]" — do you appear in the results?
AI search is replacing traditional Google search for recommendation queries. If you're not in the training data and citations, you simply don't exist to these buyers.
Worth up to 14 pts
Does your business appear in Google's AI Overview when someone searches for mortgage help in your area?
Google AI Overview now appears above all organic results for 40%+ of searches. Getting cited here is the new top-of-page placement.
Worth up to 8 pts
Is your name, business name, phone number, and address consistent across 20+ online directories?
NAP consistency is a major trust signal for both Google and AI platforms. Inconsistencies can suppress your visibility significantly.
Worth up to 6 pts
📊 Section 3 of 4
Local Search Rankings
When buyers search Google for a loan officer near them, who's showing up? Is it you, or your competition?
When you Google "mortgage loan officer [your city]" — do you appear in the top 3 map results?
The local 3-pack gets 44% of all clicks for local service searches. If you're not in it, you're splitting the remaining 56% with everyone else.
Worth up to 14 pts
Do you have more Google reviews than your top 2–3 local competitors?
Review count is one of the primary ranking factors for the local pack. Outreviewing your competitors is one of the fastest ways to move up.
Worth up to 8 pts
🌐 Section 4 of 4
Digital Presence & Authority
Your broader digital footprint determines how much Google and AI platforms trust you as a local authority.
Does your website have dedicated pages for each loan product you offer with city-specific content?
Location and service-specific pages are what AI and search engines use to match you to specific buyer queries.
Worth up to 10 pts
Have you received at least 3 new Google reviews in the last 90 days?
Review velocity signals to Google that you're actively serving clients. A stale review profile loses ranking over time.
Worth up to 10 pts
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Score Breakdown by Category
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